On Thursday, Instagram deleted all inactive accounts and spam-bots, leaving many users with significantly fewer followers.
Celebrities were among the hardest hit.
Justin Bieber lost the most followers, with 3,538,228 followers now gone forever. Kim Kardashian came in second with 1,300,963 followers lost. Even accounts like National Geographic and the NBA weren't safe from the rapture.
See how the top 20 celebrity losers rank below:
Check out the list of the 100 Instagram accounts that lost the most followers HERE. You can also see them below in this great interactive infographic (via @zachallia):
Some celebrities are making light of their losses:
I lost 20k followers in the #InstagramPurge and I'm feeling cleaner than ever! Only real people, please! Twitter, next?
— Andy Cohen (@Andy) December 18, 2014Wait. IG gave me the followers of the girl that was impersonating me wen I created an IG. Now that I'm on they snatched dem shits bak. LMFAO
— NICKI MINAJ (@NICKIMINAJ) December 18, 2014Them 500K ppl really thought they was following me tho. Yall played yall self. 😂😂😂😂😂😂😂😂😂😂😂 @instagram
— NICKI MINAJ (@NICKIMINAJ) December 18, 2014Me, just pondering my lost spam Instagram followers and having a painful reckoning with what my life really is: pic.twitter.com/KL2iUc6g2T
— Sam Laird (@samcmlaird) December 18, 2014Everyone on Instagram right now pic.twitter.com/yVU3jtgiti
— Kardashian Reactions (@KardashianReact) December 18, 2014
SEE ALSO: Chaos Ensues As Instagram Deletes Millions Of Accounts