You can go online and see increasing evidence of superstars hanging out with and performing for mere mortals.
Whether it's Jennifer Lopez at an Indian billionaire's wedding or Drake singing "Hotline Bling" for a bunch of 13-year-olds who are clearly losing it, it's become a booming cottage industry to impress your friends with a celebrity cameo.
But it's less known how these appearances happen, and, more importantly, how much you have to shell out for them.
Here's what people do to get A-listers to come to their events, the kind of money they pay, and one man who makes the behind-the-scenes deals happen.
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Ryan Schinman spends his days corralling talent. He's the founder of Platinum Rye Entertainment, which connects brands to celebrities and brokers deals for ads, including several at this year's Super Bowl. He also started RBS Celebrity Booking, which helps regular people book entertainers — rock stars, rappers, pro athletes, and the like.
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"The idea is that you can use me and the RBS team to get a cheaper rate," Schinman told Business Insider. RBS negotiates with talent agencies on the customers' behalf, with knowledge about previous booking rates.
At RBS's website (developed by Platinum Rye CTO Casey O'Connor) you can submit your request for a potential celebrity with a price range, and they'll help you out.
At RBS, Schinman usually books parties — weddings, birthdays, bar mitzvahs, sweet 16s — and clients most often want musicians. His company handles all the logistics of actually making sure the talent shows up and does what they've been hired to do.
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The cost of getting a celebrity to show up at your party is "a lot lower" than what advertisers pay for a commercial shoot, he says, because it's a private event and the celebrity isn't selling anything.
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