There are a variety of paths to gain a large following on YouTube, and it's a pursuit that can potentially yield millions of dollars.
In the US, YouTube stars like comedian Jenna Marbles, game-vlogger Markiplier, and the sports-tricks channel Dude Perfect have all gained millions of subscribers through their engaging relationships with fans.
Dude Perfect, who rank as the most popular YouTubers in the US on this list, were also the third highest-paid YouTube channel in the world in 2017, with an estimated income of $14 million, according to Forbes.
To figure out which YouTube stars are making the most noise in the US, we looked at the SocialBlade rankings to rank the most popular channels by their subscriber counts. We focused on independent YouTube stars, disregarding mainstream music channels.
Here's how the US YouTube stars stack up in 2018:
Maya Kosoff and Nathan McAlone contributed to earlier versions of this post.
SEE ALSO: These are the 19 most popular YouTube stars in the world — and some are making millions
11. Liza Koshy — 13.5 million subscribers
Subscribers: 13.5 million
Liza Koshy, formerly a prominent Vine comedian, started to gain a massive following on YouTube in 2016 with humorous videos that she produces weekly. Koshy has since gone on to star in the Hulu series "Freakish!" and Tyler Perry's horror-comedy "Boo! A Madea Halloween."
10. Jake Paul — 13.5 million subscribers
Subscribers: 13.5 million subscribers
2017 estimated salary: $11.5 million
Jake Paul started out as a personality on the now-defunct Vine, creating comedic shorts with his older brother, Logan Paul (the eighth most popular YouTuber in the US). Paul now posts comedic videos, original music, and other material on his personal YouTube account. He has also become something of a villain in pop culture, as has his brother (see No. 8).
9. Roman Atwood — 14.260 million subscribers
Subscribers: 14.260 million
Roman Atwood is an Ohio-based vlogger who posts prank videos and other humorous daily-life updates that often involve his girlfriend and three kids. In November, Atwood premiered his own YouTube Red series, "Roman Atwood's Day Dream," which focuses on "extreme stunts."
See the rest of the story at Business Insider